Brand Manager
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Location:
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Salary:MX$30,000 - MX$42,500
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Job type:Tiempo Completo
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Posted:4 años ago
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Category:
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Deadline:noviembre 18, 2020
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Job Level:
Make your mark
At Clorox, we build big brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, and have busy personal lives. And we’re all able to make a positive impact – at Clorox, in our communities, and in the lives of millions of people who invite us into their homes. Make your mark and help us drive Good Growth – growth that is profitable, sustainable and responsible.
Job Overview/Summary
We are looking for a Brand Manager that plays the role of a leader that has full control of the second largest business for North Latam region (Mexico, Panama, Costa Rica, Puerto Rico & Caricom). The brands she / he will be managing are: Poett, Mistolín, Sanipine, Lestoil and Pinesol. 80% of the business is locally produced.
Poett and Mistolín brand strategy is managed by Latam regional team, so the Brand Manager need to provide feedback regarding innovation and local insights (consumer and category) to the regional team, so the plans make sense for each geography. Also he / she needs to tropicalize regional plans and execute them across region.
Sanipine and Lestoil are also locally produced brands that it’s brand strategy is mainly managed by Local team. Brand Manager needs to ensure that Brand Strategy, Plans and Innovation Pipeline happen on time.
Pinesol is made in US and also the brand strategy is managed by domestic team. Brand Manager needs to be in touch with domestic team to reapply brand strategy and adapt plans, communication and innovation pipeline depending the market.
He / she will be responsible for executing with excellence all the local plans including base business and new products initiatives in the categories that he / she manages.
Key Responsibilities
Category, Market and Competitors data gathering and analysis to be translated into new business opportunities
Lead and execute local and regional innovation/activities to ensure on time and successful business results.
Full control of Marketing budget. Assure that all investment plans are aligned with brand priorities
Lead business plan. Develop and deliver financial forecast assumptions (Pricing, Innovation, Category and Share Projection, Upsides, Downsides & Choices)
Team work with multifunctional team to assure volume demand, supply and customer opportunities are maximize
Years And Type Of Experience
Key Skills, Abilities and Experience Required
1 year minimum as Brand manager in FMCG industry
4 years minimum experience in marketing with some background in sales / trade marketing
English Advance
MS Word, Excel, Power Point Expert
Data Analysis: Market and Financial (Consumer Databases and Advanced P&L Understanding)
Skills And Abilities
Analytical strength and decision making
Planning and organizing
Communication
Analytical strength and decision making
Planning and organizing
Leadership and influence
People development
Required Education
Bachelor’s Degree, College Diploma, or Equivalent
More About Marketing
Marketing is a powerful growth engine for Clorox. We create winning ideas that drive consumer value and energize our brands and businesses around the world. Consumers are at the center of everything we do, and our brand teams translate passion for the consumer into business results. We use consumer insights to develop and implement marketing plans, create and evaluate business-building projects, and inspire new product development opportunities. Join our team to help us develop human-centered, technology-enabled, purpose-driven brands.
More About Clorox
The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,800 employees worldwide and fiscal year 2020 sales of $6.7 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products;
Pine-Sol® cleaners
Liquid-Plumr® clog removers
Poett® home care products
Fresh Step® cat litter
Glad® bags, wraps and containers
Kingsford® charcoal
Hidden Valley® dressings and sauces
Brita® water-filtration products; Burt’s Bees® natural personal care products
RenewLife® digestive health products
Rainbow Light®, Natural Vitality™ and NeoCell® dietary supplements.
The company also markets industry-leading products and technologies for professional customers, including those sold under the CloroxPro™ and Clorox Healthcare® brand names. Nearly 80% of the company’s sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiters via unsolicited texts during these uncertain times.
Clorox México se fundó en 1982. Contamos con un equipo de más de 275 personas, 1 planta productiva, 1 oficina corporativa y 1 centro de distribución. Nuestras marcas reconocidas son: Clorox, Poett, Kingsford Scoop Away, Liquid Plumr, Tylex, Fresh Step, 409, KC Masterpiece, Hidden Valley y Burt´s Bees.
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