Marketing Lead
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Location:
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Salary:MX$25,000 - MX$40,000
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Job type:Tiempo Completo
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Posted:3 años ago
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Category:Inbound Marketing, Ventas y Mercadotecnia
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Deadline:enero 8, 2022
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Job Level:
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Languages:English
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Colonia Nápoles, 03810 Mexico City, CDMX, Mexico
- Jornada completa
Company Description
Empresa de SaaS líder en su segmento
Job Description
We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
Responsibilities:
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Requirements
- BA/BS degree or equivalent work experience.
- Some past experience in marketing in SAAS and B2B companies is preferred.
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
- Bonus skills: HTML/CSS, Salesforce CRM and Pardot, Adobe Creative Suite & WordPress.
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