Marketing Manager
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Location:
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Salary:MX$35,000 - MX$50,000
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Job type:Trabajo Remoto
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Posted:3 años ago
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Category:Tecnología, Ventas y Mercadotecnia
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Deadline:enero 12, 2022
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Job Level:
Incode is looking for an experienced Marketing Manager who is passionate, strategic, and customer-oriented to join our marketing team. You’ll drive the positioning and marketing for product launches for B2B enterprise audiences and the partners who serve them and will ideate and implement marketing programs to drive awareness, adoption, and growth.
To do so, you’ll work collaboratively with cross-functional teams from sales, product management, demand generation, content strategy, and external PR firms. The ideal candidate will have extensive experience working closely with a product organization and will be comfortable leading and collaborating with both creative and technical teams. In this role, you will play a pivotal role in shaping Incode’s roadmap through competitive insight, product positioning and go-to-market strategies.
Responsibilities:
- Work with a cross-functional team of product managers, marketers, and salespeople to build and launch products globally – from initial market validation, positioning & messaging, to go-to-market strategy and launch execution
- Own user and product insights: Go deep on understanding Incode and how users engage across our online identity verification solutions
- Build data-driven, actionable insights that inform product strategy
- Innovate on our go-to-market approach
- Partner with our global marketing managers to test new channels to increase engagement and / or drive customer acquisition
- Define new packages and narratives to drive growth and engagement
- Develop sales enablement strategies including training and customer/partner assets
- Identify and prioritize new areas of opportunity to amplify member and customer engagement
- Incorporate market and competitive understanding so Incode makes the right decisions
- Research global government regulations impacting the identity verification space
- Perform in-depth competitive analysis to better understand the strengths and weaknesses of existing and emerging competitive threats
- Run effective launch marketing campaigns to drive buzz and adoption for the products you build
- Design and refine marketing strategies to drive feature usage and positive business outcomes
- Work with your team to drive highly impactful programs. You will partner with a high-performing cross-functional team that includes counterparts in Product Management, Marketing and Sales
- Support partner promotions, brand campaigns, and other marketing initiatives
Requirements:
- BA/BS degree from a reputable University
- 5+ years of relevant requisite experience
- Experience as a product marketing manager in a B2B organization (ideally within a SaaS, cloud or online security service company)
- Proven track record of developing, executing and scaling high impact, multi-channel go-to-market efforts for B2B solutions
- Direct product marketing experience with a track record of driving rapid growth of innovative technologies
- Experienced in lifecycle marketing strategy and execution
- Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines
- Be a good co-worker and colleague that believes in collaboration and is open to others point of view
- Understanding of the digital identity industry, the key buyer and influencer personas and their underlying needs
- Experience performing in-depth market and competitive analysis
- Ability to communicate complex ideas effectively – both verbally and in writing
- Highly motivated, fast-learner, multi-tasking and resourceful
Benefits & Perks
- Meaningful equity
- Competitive salary
- Travel – yearly sprints when safe to do so
- Benefit allowance for health insurance, life insurance or pension contribution
- Open vacation policy
- Flexible working hours
- Learn the basics of a new language from your colleagues. We’re a very small yet multi-cultural team so you can choose from Spanish, Hebrew, Russian, Hindi, Norwegian, Serbian, or Romanian)
- Working as part of a global business with a diverse team
- Opportunity to grow from the ground up with an early-stage start-up with sound funding
- Working closely with passionate and supportive team members
Our Culture
Values matter! We share a set of core values and want to hear from you if you believe in:
- Customer centric and impactful products
- Working as part of a bright, passionate and diverse team
- Simplicity
- Quality
- Bias for action
- Integrity
- Empathy
- Courage
Please note – our commitment to keeping our workforce safe and healthy is of utmost importance. We are working remotely for the time being and have switched to an entirely virtual recruitment process. All of our new recruits will be onboarded safely and are provided with all the tools to work effectively from home!
Incode are an equal opportunity employer, committed to creating a diverse and inclusive work environment. We take great pride in having an inclusive, diverse and global team and are always on the lookout for talented, passionate people from all backgrounds and walks of life.
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